Marketing Plan Research Paper Example | Topics and Well Written Essays - 2000 words - 2

Marketing Plan - Research Paper Example For instance, the provision of primary care to them needs to address their varied needs. N-generation has never experienced the pre-internet world and is already technology focused. This means that the primary care services need to incorporate the technological aspect of it for it to thrive in this market. On the other hand, Baby Boomers and generation X embraces both the physical and technological aspects of the services, although they are not technologically inclined. However, they prefer high quality services since they have preference for value for their money. Therefore, the paper will discuss the marketing plan for a primary care business to be situated in the suburb of Washington DC that mainly consists of Baby Boomers, generation X and N-generation. The research document will further highlight a plan of office requirements for these generations. The community is comprised of Baby Boomers, generation X and N-generation white-collar workers, mostly employed by high-tech and consulting firms, thus the need to come up with an all inclusive office plan that takes care the interests of these generations. According to ONeill (2009), we are living in an era where office design is completely dominated by the Baby Boomer’s worldview. However, currently almost 50 % of the workforce comprises of generation Y. Since generation X is very active, they a need working place that is very engaging. For Baby Boomers and N-white collar professionals, their workstations need to be installed with high-tech equipment since they have really embraced technology. Many departments would be communicating with each other. Therefore, the office needs to be built in way that it offers facility to work in multiple states. This is something that has been embraced by Baby Boomers and N-white collar professionals. Most of them need offices that offer a coustic privacy to their activities. For both generations, having quality-meeting rooms is considered very crucial. Hey also need

Marriage and Dowry Essay Example for Free

Marriage and Dowry Essay Woman a daughter, a sister, a wife and a grandmother, throughout her life she dreams of having a wonderful life, a life to see to it that her marks in the school will make her parents happy, a life to see to it that her husband stays healthy, a life to see to it that her children study for their exams and a life to die seeing others happy. She cares for others, more than herself, then why we see her so much vulnerable in every moment of her life. So many issues to talk about women, rape being the most popular issue on women in the present time, almost all the women, in India, are vulnerable to this offence. But just like rape, the dowry system has affected the women psychologically, physically and emotionally. The dowry system kills her like a slow poison. The custom of dowry, in India, has spread through the hierarchy of social stratification. Several feminists suggest that the practice was initially adopted by the upper castes, then over a period of time it has been passed down into lower castes, and eventually reaches the untouchables, the outcasts. As the sociological studies suggests, often lower groups intend to copy there dominant group in there society. India ranks 136, in Human Development Index, among 187 counties around the world. This show, the people in India are in very bad condition and more than half of the population lives in poverty. The reason for poverty in India, if we look historically, it is because of the caste system, which restricted half of the population, in India, to develop, as even in present time 66% of Dalits are poor, and if we look in present time, education has deprived the poor from getting a better standards of living. It is these poorer sections as well as the middle class of our country who, not being educated and having good standard of living are still governed by old customs and traditions and continue to practise the dowry system, were in the name of gifting the groom the bride’s family is put into debt. But even in many rich families too, this system is being followed, even though they are well educated. The sums of cash and goods involved, as dowry, are often so large that the payment can lead to vicious cycle of debt in the bridal family. This has a very bad effect on the lives of unmarried women who are considered as economic liabilities by their parents, this leads to preference of boy over girl, leading to female infanticide and among the married women; they are physically and mentally harmed by their husbands and his family members, if promised dowry are not forthcoming. Modernization in India has became a barrier to many customs to be continued, like the caste system, the child marriage etc. but modernization has also lead to increase in practise of certain customs which were restricted to certain communities, as mentioned above. When we see caste, dowry and modernization, they are all inter linked with each other. With modernization, individual is not restricted to do his caste occupation and has chances to have good standard of living. Since new income and earning opportunities, brought about by modernization, are predominantly filled by men, there price tag of dowry increased. After analysing the historical developments of dowry system among the people in India, who are governed under Hindu law, now let us look at the Muslims, who are the 2nd largest population in India. Despite the fact that Islam’s beauty lies in simplicity and it recommends simple marriage, some transgressions such as dowry have crept into Muslim society in a wide range. When we look through Quran, we come across â€Å"Mahr†. According to â€Å"mahr† it is a mandatory payment, in the form of money or possessions paid by the groom, or by grooms father, to the bride at the time of marriage that legally becomes bride’s property. But as time has passed by, Muslims have changed their character and are following their Hindu counterparts in demanding and offering dowry both, in heavy cash and kind. The competition among the rich and well-to-do section of the Muslim community to reserve a good match for their daughters for whatever the demand is, has increased. Education has hardly has any influence on the minds of the people in respect of dowry. On the contrary, a highly educated man expects a higher amount of dowry, just as it happens among the Hindus. The violence committed on women, for dowry, has increased in recent times. If we observe properly, as to why this dowry violence takes place, we can see a broader picture. The reason for dowry is mainly because the women are seen as less productive than man, concept of dowry itself shows that one’s gender determines one’s worth. The roots of this deficiency can be seen were even a bride, who may be well educated and earning than her husband, will still have to pay the dowry price, just like the other bride who is not educated and not earning. And in some instances too, were even if demands for dowry were to be satisfied fully, young women would continue to face torture and harassment in their in-laws homes because of women’s custom-sanctioned-inferiority. Dowry deaths are example of patriarchal authority. In some cases, the patriarchal authority expresses itself by murdering the young women by burning with kerosene (most frequent in urban areas) or drowning (common in rural areas). Other methods employed to murder include poisoning and physical battery. These facts and historical development shows that it is because of the disrespect and uncultured behaviour that we show towards women, has lead to female infanticide, uneducated girls, sexual harassment, dowry system, heavy debt in bride’s family and domestic violence. Let us all respect women, and treat them has equals, because only this solution, will lead to abolishment of many social evils against women.

Painful realities :: English Literature:

Painful realities Poetry creates awareness of painful realities. This can be appreciated in particular to war poetry where generally it is the aim of the poet to educate people on the horrific events that take place during the bleak years on the battlefields. The painful realities are expressed through metaphors, similes, specific tone of language and mood. Furthermore, poets use tempo, reflections and questions in their writing in order to express their feelings and what war is essentially about. In order to study at how poetry creates awareness, four poems will be considered. These are War, Chick Martin Dulce et Decorum Est, Wilfred Owen Grenade, Francis Scarfe Bombardment, D H Lawrence In the first poem, it is evident that painful realities are created through the author’s use of descriptive language and his ability to describe the scenes on the battle fields and the impacts later. There is no regular structure to the poem although there is a reoccurring line at the conclusion of each stanza; War is war, nothing more. This is the basis to the poem, explaining to readers that war is as it appears. It is as the gruesome scenes of violence, death and pain. There are The erratic shorter versus increase the intensity Dulce et Decorum Est creates the realities through careful structure. After describing how the soldiers, trudged through the mud, â€Å"blood shod and drunk with fatigue,† it then describes the gas bombs. With clever use of metaphor, the green gas becomes a misty sea where soldiers drown as their lungs are burnt. Owen then concludes his poem, questioning the government, questioning Jessie Pope and questioning the world that so ruthlessly lied to young men, forcing them to enlist. He questions the old adage, ‘dulce et decorum est pro patria mori,’ (it is sweet and fitting to die for one’s country.) The realities are so well depicted in this poem by Owen through the choice of punctuation and use of reflection. Exclamation marks are employed, exemplifying the intensity of the cries of the soldiers and how they tried to warn each other of the green sea. Owen is able to

America and the Korean War :: History, Cold War

With the Allies achieving victory in Europe and Japan, Korea, which had been occupied by Japan since 1910, would be placed under the temporary control of Russia and the United States. Korea was divided into two separate states at the thirty-eighth parallel with Russia holding the North and America holding the South (Uschan 36). As the relationship between Russia and America turned for the worse, leading to the Cold war, both attempted to gain as many allies as possible to support them (Bachrach 11). The American government felt it was their duty to stop the Soviet Union and issued the Truman Doctrine, which was a policy to fight Communism around the world (Uschan 27). Therefore the U.S involvement in the Korean War was justified as a way to prove that the U.S would not allow the Soviet Union to spread Communism without a fight. After the events of World War II, the world was left with two major superpowers: the United States and the Soviet Union. Both sides of the conflict were balanced in power and a nuclear war was possible. Most fighting was indirect with neither nation sending armed forces at each other (Smith 30). Because these nations were the world’s superpower, they held a major influence on other world counties and used foreign nation’s conflicts as a way to challenge each other. America began to grow a fear of communism, known as the Red Scare which would only escalate as China fell to Communism (Helbertsam 587). Around 1947, South Korea was one of the only areas in northeast Asia not under communist rule (Bunge 22). It began to appear that the Soviets were taking territory they were likely never to give up causing U.S. officials to realize that they had to make a claim on part of Korea (Uschan 25). While under the rule of the U.S and Soviets, North and South Korea were supposed to have an election that would reunite them sometime after World War II. However the Soviets prevented this and kept a hold on North Korea (Williams 41). Eventually the U.S and Soviets began to form separate groups in order to make a unified stance against each other such as NATO and the Warsaw Pact making the unification even more unlikely between the two sides of Korea. On June 25, 1950 North Korea attacked South Korea; because the invasion was led by a Communist force it gave the U.

Is the ‘Philosophy of Swine’ Objection a Telling Criticism of Utilitarian Theory?

â€Å"Is the ‘philosophy of swine’ objection a telling criticism of Utilitarian theory? Why or why not? † Philosophy of swine. This was mentioned by Mill criticizing Bentham’s utilitarianism. Before looking at Mill’s criticism, historical background of the birth of utilitarianism should be discussed ahead. Utilitarianism arose in the Industrial Revolution period. As nations became industrialized in the eighteenth century, bourgeois: an industrial middle class, appeared demanding new political and economic theory which would support their own interests.In the economic sphere, Adam Smith introduced laissez-faire theory following new era’s request. However, political theory was still remaining at social contract theory of the seventeenth century. Especially, as Britain was enjoying its period of political and constitutional stability after the Glorious Revolution, social contract theory which explains legitimacy of a government didn’t attr act people’s attention any more. Going through the social fluctuations, Bentham came up with an idea called ‘utilitarianism’. Bentham’s theory was remarkably progressive that he was considered as philosophical radicals.In accordance with the bourgeois’ demand for theory appropriate to those days, Bentham’s utilitarianism was based on a very simple premise; every man pursues happiness. A single behavior is determined to be moral or not by whether it creates happiness. This makes utilitarianism solely focus on the consequence of the act. Bentham also insists that every choice should be made toward the maximization of utility. Regarding making political decisions, we should follow the policy that yields ‘the greatest happiness of the greatest number’.However, Bentham’s theory is denounced by Mill, because it doesn’t acknowledge the objective standard of values. When Bentham deals with the happiness, that only count is the total aggregation of the amount of happiness. The standard and quality of the pleasure is totally disregarded. For example, there is no difference in quality between satisfied satiety after eating delicious food and the feeling of academic accomplishment. However, Mill completes Utilitarianism criticizing and supplementing this quantitative utilitarianism. It is better to be a human being dissatisfied than a pig satisfied; better to be Socrates dissatisfied than a fool satisfied. † This famous phrase denotes that human happiness is inseparable from the question of quality, and there exists much higher level of pleasure. It is reasonable for Mill to criticize Bentham’s utilitarianism as the philosophy of swine. However, not all utilitarian theories should be regarded as the swine philosophy. Mill developed qualitative utilitarianism with this criticism and also established liberalism thoughts on this ground, which still has a significant impact on today’s poli tical theory.Thus, the answer to the given question is partly yes and partly no. This essay will endeavor to explain that utilitarianism is more than just hedonism; utilitarianism completed by Mill, liberal thoughts suggested in On Liberty, and its impact on present society will be discussed further. First of all, Mill introduced the concept of quality to existing utilitarianism. He suggested that â€Å"some kinds of pleasure are more desirable and more valuable than others. † Mental pleasure is much superior to physical and instinctive pleasure, because only human beings can experience the former.For this reason, Mill’s utilitarianism is often called humanized utilitarianism. Another factor that distinguishes Mill from Bentham is that his idea of compatibility between individual utility and social utility. This argument is also used when criticizing Bentham who saw human beings as selfish entities. Contrarily, Mill concluded that men do not always pursue an immediate profit. Of course, human beings are fundamentally self-centered, but they can give up present interests since they can see the future through long-term perspective.For example, volunteer workers who seek for positive change in the future cannot be explained by Bentham’s standpoint. Human beings have an element that enables them to sacrifice themselves and find their lives worth living for social utility. In this way, Mill completed more refined utilitarian theory emphasizing the harmony between individual and society. In his famous work On Liberty, Mill put great emphasis on social liberty as well as individual liberty. He relates human behavior with social utility and stresses again that human beings are not obsessed with immediate interests.He says that â€Å"I regard utility as the ultimate appeal on all ethical questions; but it must be utility in the largest sense, grounded on the permanent interests of man as a progressive being. † What we should take note from t his is that human beings are progressive. This is the distinctive part where Mill’s theory excels Bentham’s. Aforementioned, men can desert present interest since they are progressive entities, expecting future advantages. In a word, Mill upgraded the notion of utility to the means to men’s durable profits. The concept ‘utility’ is used in modern political philosophy in relation to welfare.In this manner, utilitarianism, from the nineteenth century to present days, has worked as a central part of political theories, and has had a great influence on democracy as a foundation of liberalism. Thus, to condemn utilitarianism as hedonistic theory cannot be justified. The last factor defending utilitarianism from such criticism is that it provides a basic ground for securing freedom of thought and speech. This is also closely connected with utilitarianism which formed the basis of Mill’s theory. Individual freedom should be guaranteed under any circ umstances, because it is directly correlated to social utility.Mill particularly gives priority to freedom of thought and speech more than any other freedom. The premise of the freedom of thought and speech is that every opinion has a possibility of being a fallacy. Mill insists that â€Å"If the opinion is right, they are deprived of the opportunity of exchanging error for truth. † This can be justified from the utilitarian perspective, because every opinion, albeit it is a minority opinion, is possible enough to contribute to the progress of the society. All thoughts and expressions have utility for the development of humanity.The fact known to us as a truth can turn out to be false at any time; the Copernican theory exploded pervading heliocentric theory and Einstein’s theory of relativity reversed existing scientific system. Consequentially, a maximum guaranteed freedom produces increased happiness for mankind. This is a crucial part of liberalism that emphasizes t he minimization of the government intervention in individuals for every person’s freedom. Liberalism established by Mill became the very foundation of western political philosophy until Rawls’ theory appears.From this, the importance of utilitarianism is induced; it is more than just hedonistic theory. So far we’ve gone through some reasons why utilitarianism is not the philosophy of swine that appeals to human instinct, putting Mill’s idea at the center. It is true that early utilitarian thinker Bentham suggested somewhat hedonistic theory. However, his idea of utilitarianism that consequence counts the most has worked as a fundamental root of utilitarianism and was revised, developed, and completed by Mill. Swine philosophy objection is only valid when criticizing Bentham, but it is also ard to deny that Bentham did contribute to the establishment of modern political thoughts by setting up a radical theory of that time. Thus, swine objection seems hard to be an effective critique to utilitarianism. (1,195 words) Bibliography Bentham, Jeremy. An Introduction to the principles of morals and legislation. Oxford: Clarendon Press, 1907. Mill, J. S. Utilitarianism, Liberty, Representative Government. London: Dent, 1972. Mulgan, Tim. Understanding Utilitarianism. Stocksfield U. K. : Acumen, 2007. Riley, Jonathan. Liberal Utilitarianism: social choice theory and J. S. Mill’s Philosophy.Cambridge England; New York: Cambridge University Press, 1988. Riley, Jonathan. â€Å"What are Millian Qualitative Superiorities? † Prolegomena: Journal of Philosophy 7, no. 1 (2008): 61-79. ——————————————– [ 1 ]. Jeremy Bentham, â€Å"Of the Principle of Utility,† in An Introduction to the principles of morals and legislation (Oxford: Clarendon Press, 1907), 1-7. [ 2 ]. John Stuart Mill, Utilitarianism, Liberty, Representative Gover nment (London; Dent, 1972), 9. [ 3 ]. Ibid. , 7. [ 4 ]. Mill, Utilitarianism, Liberty, Representative Government, 74. [ 5 ]. Ibid. , 79.

How to Talk About Wondering in Spanish

How to Talk About Wondering in Spanish Although you can translate the English verb to wonder, meaning to not know and to be curious about using the Spanish verb preguntarse, Spanish speakers often convey such a sense of uncertainty in their choice of verb tense. Using Preguntarse Use of preguntarse is straightforward if youre familiar with reflexive verbs. It can be literally translated as to ask oneself, and has basically that same meaning. Me pregunto si es amor lo que siento o es solo un capricho. I wonder if it is love I am feeling or if it is only a whim.Nos preguntamos si este invierno volver a nevar. We wonder if it will snow again this winter.Yo me preguntaba lo mismo. I wondered the same thing. ¿Quà © es la vida buena? se preguntaban los griegos. What is the good life? the Greeks wondered.Nunca se preguntaron como podà ­a ser posible. They never wondered how it could be possible. Using the Future Indicative Tense When speaking of wondering about something that is occurring in the present, it is common in Spanish to use the future indicative tense in the form of a question. For example, to say, I wonder where my keys are, you could say,  ¿Dà ³nde estarn las llaves? (The same sentence might also be translated as Where can my keys be?) It is important to understand that  ¿Dà ³nde estarn las llaves? does not (unless the context makes clear otherwise) mean Where will my keys be? There is a difference, however, between asking the direct question,  ¿Dà ³nde estn las llaves? (present tense, Where are my keys?) and using the future tense as in  ¿Dà ³nde estarn las llaves? In the latter case, the speaker isnt necessarily looking for an answer. Following are some other examples of what is sometimes called the suppositional future. In the examples below, two English translations are given. Either one (and possibly others) would be possible.  ¿Quià ©n ir a la fruterà ­a? I wonder whos going to the fruit stand. Who might be going to the fruit stand? ¿Quà © querr decir el autor en esta oracià ³n? I wonder what the author is saying in this sentence. What could the author be saying in this sentence? ¿Quà © pensarn de nosotros en Japà ³n? I wonder what the Japanese think about us. What could they be thinking about us in Japan? Using the Conditional Tense In the same way, the conditional tense can be used to express speculation about the past, although this is less common than the use of the future tense explained above:  ¿Quà © querrà ­a la policà ­a con à ©l? I wonder what the police wanted with him. What would the police have wanted with him? ¿Dà ³nde estarà ­an los secuestrados? I wonder where the hostages were. Where could the hostages have been? Both the future and conditional tenses have uses other than those explained in this lesson. As usual, context rules when seeking to understand what Spanish speakers are saying.

Lab Report Surfactant Essays

Lab Report Surfactant Essays Lab Report Surfactant Paper Lab Report Surfactant Paper Surfactant is produced to make it easier for people to breath by reducing the surface tension of the water molecules that primarily compose the walls of the alveoli; it helps them to not tick together. For this experiment, we will be using milk and food coloring to represent the water (milk) and gas (food coloring) in the respiratory system. Because know milk is non-polar and food coloring is polar, my hypothesis predicts the two will not mix voluntarily at first, but the soap acting as a surfactant, when added, will help the two liquids mix together. Materials (Part on: water surface tension) 1- A penny 2- A dropper 3- Water 4- Paper towels (Part two: surfactant) 1- Milk 2-2 different color food coloring 3- Dishwashing soap 4- Cotton swab 5- A mall clear dish 6- Timer Paper towel 8- Water Method (Part one: water surface tension) 1- Place the penny in a flat area 2- Fill a dropper with water 3- One by one add the drops of water to the top of the penny 4- Measure how many drops fit until the drops break the surface tension of the water. Record results the results table 6- Placed the dish in a flat steady surface. 7- Then poured the milk making sure the whole bottom of the dish is covered. 8- Add four drops of food coloring to the center of the dish. 9- Let it rest for two minutes and then measure how far the coloring expanded. 10- Record in the exult chart 11- Dip the cotton swab in soap 12- Place the end of the cotton swab in the middle of the dish containing the milk and the food coloring. 13- Observe what happens to the food c oloring and record the result in the results chart. 4- Throw away the liquids and leave station clean after recording results. Results The average drops of water that a penny can hold without spilling the water is 24 drops. In my experiment the results were the following: Trial number Number of drops Try one 25 Try two 22 Try three 26 When the coloring was placed in the milk at the beginning, it didnt expand wrought the milk as quickly as when the soap was added. Without the soap Expanded 5 ml/min from the center. With the soap Expanded at CM/ sec from the center. Conclusion My hypothesis is accepted. After I applied the drop of soap to the milk, the food coloring spread around. Why? At first, the food coloring just sat on the surface of the milk. Thats because food coloring is less dense than milk, so it floats on the surface. The milk didnt mix with the food coloring in the beginning because it wasnt stirred together. The soap reduces the surface tension of the ilk by dissolving the fat molecules, which is why whole milk works better. The surface of the milk outside the soap drop has a higher surface tension, so it pulls the surface away from that spot. The food coloring moves with the surface, streaming away from the soap drop. Due to the convection that results from the moving surface, the food coloring may be drawn down into the liquid, only to appear rising again somewhere else. When the soap finally gets evenly mixed into the milk, the action stops.